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How To Define Your Target Market

There are lots of ways of defining your market, but as a practical matter of execution, there is only one worth working with. So without further ado: A market is an easily identifiable group of people...

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What Tech Entrepreneurs Can Learn From America’s Next Great Restaurant

I’ve been watching this new show on NBC called America’s Next Great Restaurant (Sundays 8/7c). So far 3 episodes have aired, and right away it occurred to me that tech entrepreneurs could learn a lot...

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A Whole Bunch of Market Testing Tools

For the past year, we’ve been developing and refining our Market Sprint process for agile market testing. During that time we’ve developed a number of valuable tools that we use to help us organize...

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Why Innovative Products From Big Companies Get Stuck

Aaron Shapiro over at FastCompany posted about the “just do it” philosophy of innovation. He’s got a great list of things that companies need to do to stop talking about innovation and properly do it....

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A Better Business Model Canvas

Note: Check out the slides and video from a webcast we did about this tool. Whether you are building a new business or planning the growth of an existing one, having a complete picture of your business...

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Ready For Customer Acquisition? Here’s How To Get Started.

You are an entrepreneur, and you and your team have been slaving away on what is shaping up to be a great idea. Your minimum viable product is completed, and you’ve got a handful of friendly users who...

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The Building Blocks of a Great Go-To-Market Strategy

How do you keep your great technology from falling flat in the market? (I’m looking at you, Segway and Newton!) Building a fantastic product is only part of the equation. The other key component is...

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Go-To-Market Leadership Series: Eric Erston, RSA Archer [PART 1]

This post is part of a series, spotlighting Go-To-Market movers and shakers. Do you know a Go-To-Market superstar? Nominate them for this series. Today’s interview is with Eric Erston. Eric is the VP...

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Go-To-Market Leadership Series: Eric Erston, RSA Archer [PART 2]

This post is part of a series, spotlighting Go-To-Market movers and shakers. Do you know a Go-To-Market superstar? Nominate them for this series. For part 1, click here.  PART II: Challenges and...

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Making the Business Case For Customer Advocacy

Need help making a business case for advocacy? Contact us! Bob: Hey Linda – my company is looking to put a new business intelligence platform in place this year. Are you happy with yours?” Linda: Yes...

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